MODULE 03 · 3 of 5
Turn AI visibility into a service line clients pay for — pricing, reports, retainers.
3 lessons · 16 min
Open with the free audit on the prospect's own business. When they see ChatGPT recommending their competitor and scoring them 0%, the problem becomes personal in 30 seconds.
Then sell the fix: monthly monitoring + a white-label report + the action plan. You're not selling a dashboard, you're selling being in the answer.
Key takeaway: Lead with the free audit on their own business — the 0% score sells itself.
A monthly branded report showing mention rate per engine, who AI recommends instead, and the sources to target is proof of work the client can forward to their boss.
Include the action plan so every report ends with 'here's what we're doing next' — that's what renews retainers.
Key takeaway: Send a branded monthly report that ends with the action plan — that renews retainers.
Agencies typically charge $50–100/mo per client site for AI monitoring. On a plan that covers 10 sites with white-label included, that's strong recurring margin on one subscription.
Lead with value (being recommended = new customers), not the tool cost.
Key takeaway: Charge $50–100/site/mo; one $99 plan covers 10 clients — the margin is the model.
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