MODULE 02 · 2 of 5
The concrete moves that get a business into AI answers: sources, reviews, schema, content.
4 lessons · 26 min
Run an audit and look at which sites the AI cites when it answers your category — Yelp, Healthgrades, Zocdoc, industry directories, local maps. Those are the pages that decide the answer.
Get listed, complete every profile field, and keep them accurate. If you're absent from the sources AI reads, you cannot appear in the answer no matter how good your website is.
Key takeaway: Be present and complete on every source AI cites for your category.
Volume and recency of reviews on the cited platforms are among the strongest signals. A steady flow of recent, detailed reviews on Google and the top directory for your niche beats a pile of old ones.
Build a simple post-service follow-up that asks happy customers to review you on the specific platform the AI trusts most for your category.
Key takeaway: A steady flow of recent reviews on the right platform beats a pile of old ones.
Add LocalBusiness, Service and Review schema so engines can parse exactly what you do and where. Then publish pages that directly answer the queries you're losing — the exact questions customers ask AI.
Structured, answer-first content is what gets quoted. Write the page as if it's the answer, not an ad.
Key takeaway: Add schema, then write answer-first pages for the exact queries you're losing.
ChatGPT's local recommendations lean heavily on a handful of authoritative sources plus its web-search tool. Being one of the 3–5 it names means dominating those sources for your city and category.
Track it with real, repeated checks so you know when you break in — and when a competitor pushes you out.
Key takeaway: Dominate ChatGPT's trusted sources for your city, then track the answer over time.
Run a free audit and see exactly where your business stands in AI answers.
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